Ep168: Bruce Banner vs The Hulk

How you define a win, for yourself and for your client, can determine what decisions you make. It’s important to take the time to remember what is actually important – what satisfies your Bruce Banner side may not satisfy your inner Hulk. 

Why is that important for business? 

A win will look very different to different people and at different times, and we have to make sure we are defining a win correctly for ourselves before we let “beating someone else” become our goal. As we talked about in episode 164, Meditation and The Art of Businessing in the Moment https://soheresmystory.libsyn.com/website/meditation-and-the-art-of-businessing-in-the-moment, we need to look from the right perspective and focus on your intent. 

You also have to be mindful about what you are fearing. Just as 99% of bad childhood behaviour is trying to get need met and going about it in terrible way, so too is bad business behaviour. You need to step back and address the unmet need. 

You have to stay focused not just on the goal, but the right goal. It is easy to be fixated on the means and the journey and confuse it with the end. 

We need to be aware of what need we are feeding.

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