Episodes

Ep73: I Would Have Hired You But

Oct. 30, 2018

How hard are you making people work to hire you? Sometimes in business, people make it hard to give them money. Like you are drowning, and they need you to fill out twelve forms in triplicate to order your life preserver. In this episode, we talk...

Ep72: Deeper Connections - LIVE FROM NYC

Oct. 23, 2018

In this episode, we are podcasting live from the National Association of Broadcasters Show New York and talking about fist-bump people, Jewish high holidays, and genuine human connection.   Why is that important for business? Some people – even...

Ep71: Quitting

Oct. 16, 2018

When her son wants to quit something, Jodi and her husband must decide if they want to encourage him to stick with his commitments or applaud him for knowing what he wants. And this common parenting dilemma brings us to some important decisions you...

Ep70: Komen

Oct. 9, 2018

Eliot recently spent 3 days walking 60 miles for the Susan G. Komen foundation, and as usual, came home with a bunch of ideas for what your business can learn from the experience. In this episode, we’ll talk about company culture, and what you can...

Ep69: In Sickness and In Health

Oct. 2, 2018

When illness befell the Hume household, Jodi learned an important lesson about empathy, and how bad we can be at empathizing if we haven’t experienced something for ourselves. It turns out, empathy involves more than emotional intelligence. Why is...

Ep68: Platitude Smackdown

Sept. 25, 2018

Business platitudes: they aren’t wrong, but they also aren’t right. And they annoy Jodi. So let’s talk about them! Why is that important for business? There are many business platitudes around leadership – how many leaders there should be, for...

Ep67: The Devil

Sept. 18, 2018

Ep 66 It’s starts with a movie and this famous dialogue: “What do you think the Devil is going to look like if he's around? …He will be attractive! He'll be nice and helpful. He'll get a job where he influences a great God-fearing nation. He'll...

Ep66: Max Leadership

Sept. 11, 2018

Sometimes, all you need is a public restroom and a therapy dog to teach you some important lessons about leadership. This episode is such a time.   Why is that important for business? The episode starts with a story about a dog named Max and his...

Ep65: Fresh Start

Sept. 4, 2018

Ep 65 Ah, September. Not only does it usher in the birthdays of your two favorite podcasters, but for many (or just Jodi) it is also a time for fresh starts. And even if you don’t naturally feel this fresh start energy, there are ways to bring a...

Ep64: Secret Burger Joint

Aug. 28, 2018

Ep 64 You know all those things you have to do in business, but you really dislike? What if it were possible to strip your business down to just the necessary and even – gasp – the enjoyable? In this episode of So Here’s My Story, we discuss the...

Ep63: Not Giving a Dam

Aug. 21, 2018

Not just any host of a popular podcast would be able to turn a disagreement with their spouse into a lesson for business. But that’s exactly what happens in this episode, as we discuss the layers and nuances of “good enough”. The distinction of...

Ep62: Seattle or San Diego?

Aug. 14, 2018

Sometimes... you need to stop and get out the map. Yessss... we know it's 2018, but WAZE just doesn't WORK for the metaphor we're trying to use in this week's episode. Today, Jodi & Eliot explore getting stuck, spinning your wheels, when you need...

Ep61: When To Sweat The Small Stuff

Aug. 7, 2018

In this episode, we talk about how the little things more than just count – they are what make up people’s first impressions of your business. Why is that important for business? People are making judgments about the details – a flicked...

Ep60: Care and Feeding

July 31, 2018

Ep 60 It turns out, customers are a lot like cats – they are a lot happier when you follow their specific care and feeding instructions.  Everyone has different priorities, different things that they care deeply about. In this episode, we...

Ep59: Staying vs Not Leaving

July 24, 2018

Ep 59 Have you ever thought about the difference between staying and not leaving? There is very different energy between the two, even though we confuse them. Sometimes the middle lane seems like a lane where you can hang out and coast, and not make a...

Ep58: Pee my WHAT? The Encore Performance

July 17, 2018

Pee my WHAT? The encore performance What does peeing your pants have to do with better business? This week, we revisit our very first episode, over a year ago, where Jodi and Eliot talk about the importance of sharing those vulnerable stories that...

Ep57: Certainty

July 10, 2018

Ep 57 – Certainty Have you ever noticed a tendency to view things in a binary, all-or-nothing way? Does delegating frustrate you, because you worry someone else would just mess things up, so why not do it yourself? Do you “hate conflict”? In...

Ep56: The Red Hen

July 3, 2018

Ep 56 – The Red Hen The notion of choosing politics over business has been in the news lately, and it begs the question: how you know when choosing clients for fit is discriminatory, and when it is beneficial to the culture of your business....