All Episodes

Ep62: Seattle or San Diego?

Aug. 14, 2018

Sometimes... you need to stop and get out the map. Yessss... we know it's 2018, but WAZE just doesn't WORK for the metaphor we're trying to use in this week's episode. Today, Jodi & Eliot explore getting stuck, spinning your wheels, when you need...

Ep61: When To Sweat The Small Stuff

Aug. 7, 2018

In this episode, we talk about how the little things more than just count – they are what make up people’s first impressions of your business. Why is that important for business? People are making judgments about the details – a flicked...

Ep60: Care and Feeding

July 31, 2018

Ep 60 It turns out, customers are a lot like cats – they are a lot happier when you follow their specific care and feeding instructions.  Everyone has different priorities, different things that they care deeply about. In this episode, we...

Ep59: Staying vs Not Leaving

July 24, 2018

Ep 59 Have you ever thought about the difference between staying and not leaving? There is very different energy between the two, even though we confuse them. Sometimes the middle lane seems like a lane where you can hang out and coast, and not make a...

Ep58: Pee my WHAT? The Encore Performance

July 17, 2018

Pee my WHAT? The encore performance What does peeing your pants have to do with better business? This week, we revisit our very first episode, over a year ago, where Jodi and Eliot talk about the importance of sharing those vulnerable stories that...

Ep57: Certainty

July 10, 2018

Ep 57 – Certainty Have you ever noticed a tendency to view things in a binary, all-or-nothing way? Does delegating frustrate you, because you worry someone else would just mess things up, so why not do it yourself? Do you “hate conflict”? In...

Ep56: The Red Hen

July 3, 2018

Ep 56 – The Red Hen The notion of choosing politics over business has been in the news lately, and it begs the question: how you know when choosing clients for fit is discriminatory, and when it is beneficial to the culture of your business....

Ep55: Is It Too Late for Me?

June 26, 2018

Ep 55 – Is It Too Late for Me? Ever heard a 20-something lament about how it’s “too late” for them to do something? In this episode of So Here’s My Story, we talk about the idea of it being too late for our dreams or aspirations – when...

Ep54: Pick Your Lane

June 19, 2018

Ep 54 – Pick a Lane In traffic, it is critical that other drivers be able to anticipate your behavior; you need to be clear about your direction and your intentions if you want everyone to stay safe. But the same can be said about business. And that...

Ep53: How the Yanni v.s. Laurel Debate Relates to Business

June 12, 2018

Did you listen to the now famous “Laurel vs Yanni” audio that has been making its rounds on social media? Despite an ingrained reluctance to participate in such popular phenomena, Jodi noticed an important message inherent in the debate – even...

Ep52: The Business Sommelier

June 5, 2018

“I fired a client recently”, Eliot says, with a twinkle in his eye and some understated elation in his voice. And so begins today’s story. Sometimes, we have clients that, although they are wonderful and maybe even very profitable, aren’t a...

Ep51: The Line Between Satisfied and Full

May 29, 2018

You can hardly expect Jodi to go to Italy without bringing back some stories. In this episode of So Here’s My Story, we learn about what eating for pleasure might have to do with business, and why joy might be more important to the process than you...

Ep50: Nicht Tiefgründig

May 22, 2018

“I wish I could, but I just can’t”. Have you ever heard that phrase and thought to yourself, “yes, you could. You just don’t want to”? Have you ever said that to someone, but known that it wasn’t the whole truth? In this episode of So...

Ep49: "With Your Tray Tables Locked In an Upright Position"

May 15, 2018

Sometimes in your organization, there needs to be a bit of transparency. But, it needs to be just the right amount. How do you give your employees a peek behind the curtain without unleashing all of your company’s problems? It’s a fine balancing...

Ep48: The Shared Priority

May 8, 2018

Have you ever had a client try to get you to serve two opposing masters at once? How do you get them to settle on a priority so that you can move forward? In this episode, we talk about just that. Why is that important for business? There are certain...

Ep47: Sink, or Swim, or Other

May 1, 2018

Whether it is learning the guitar, jumping in the pool, or doing something brand new in business, feeling foolish is a powerful motivator to keep us from growing. In those moments, it isn’t always enough to just keep the door open for the person....

Ep46: The Art of Finishing Well

April 24, 2018

We don't talk about endings enough, especially not ending things well, with as much celebration as we began them. And that is exactly what this episode is about. Why is that important for business? Consider ending your business, or a product line, or...

Ep45: The Second Question Zing

April 17, 2018

Ever have the networking equivalent of a glass of water: it has substance, but no flavor? This episode is all about those conversations you have that don’t feel like a connection at all. Luckily, it’s also about how to have better conversations,...