Aug. 10, 2021

Ep216: A Taste of Community

There are a lot of logistics to consider in coming back to work, but one thing you might not be thinking about is the change to community. Does community still matter, and how will it look different in a post-COVID world? Why is that important for...


There are a lot of logistics to consider in coming back to work, but one thing you might not be thinking about is the change to community. Does community still matter, and how will it look different in a post-COVID world?

Why is that important for business? 

There are ripple effects to this isolation. The next phase of business evolution, post-COVID, will look different in terms of building community, and it’s worth considering what that will look like. We have been talking policy, but we haven’t considered what else might be missing. And it maybe won’t feel as “community-ish” as it once did. It might require us to work harder and look farther or deeper to fulfill that connection need. And there may be things we got used to during isolation that we don’t want to give up in order to gain that community. 

We may have been perfectly fine when we thought of quarantine as temporary. But when we realize we don’t know what “normal is going to be, it can be a bit more disconcerting. Things begin to feel more permanent, like we might become a society that just doesn’t get together in person. 

Maybe we just need espresso shots of community to take us through our time on screens.  

This is an unfolding experience with more questions than answers. 

Community is important. It matters because it creates a space for conversation or connections that don’t otherwise have a chance to be. But maybe, as Smokey Robinson said, “a taste of honey is worse than none at all”.

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