All Episodes

Ep26: Mental Feng Shui

Dec. 5, 2017

Episode 26 Have you ever found yourself adding unnecessary steps to a project? Made something simple way too complicated? This week, Jodi and Eliot talk about the mental feng shui that happens when the mundane creates space for real business magic....

Ep25: "Does This Look Infected to You?"

Nov. 28, 2017

This week, Jodi and Eliot talk about the situations where you don’t want to collaborate; there are times when you want the experts to lead. And it all starts with a trip to the doctor. Why is that important for business? In business, one of the most...

Ep24: Is There Anything ELSE I Can Help You With?

Nov. 21, 2017

Episode 24 We’ve all had the experience of feeling like a company doesn’t care about us, but how many of us have examined how our own clients experience working with us? This week, Jodi and Eliot talk about Thanksgiving and whiskey, Saturday Night...

Ep23: A Story Taylor-Made

Nov. 14, 2017

This week, Eliot and Jodi discuss Taylor’s car shopping experience, implicit bias, and the benefits of curiosity. Why is that important for business? As Taylor’s story illustrates, ignoring a decision maker is an excellent way to lose a sale. Who...

Ep22: Controlicating (Yes, that's exactly what we meant.)

Nov. 7, 2017

This week, Eliot and Jodi talk about those moments in business where we have irrational, emotional reactions and what that intrepid traveler, Indiana Jones, teaches us about how to deal with them like adults. Why is that important for business? We...

Ep21: What Kipling Saw

Oct. 31, 2017

This week, Jodi and Eliot talk about that famous business poet, Rudyard Kipling, and what he has to say about riding the ups and downs of business. Why is that important for business? “If you can meet with Triumph and Disaster, and treat those two...

Ep20: Ahava Story (with Ahava Leibtag!)

Oct. 24, 2017

Ahava Story This week, Jodi and Eliot talk about their interview with Ahava Leibtag of about why she started her unique business, the worst day of her business, and the heartwarming best day. And of course, being Eliot and Jodi, they also make time...

Guest: Ahava Leibtag

Ep19: Will & Grace-less

Oct. 17, 2017

We watched the new Will & Grace, and at the risk of losing diehard fans, we have some ideas about how it relates to your business. This week, Eliot and Jodi talk about knowing your value, and the importance of white space. Why is all of that...

Ep18: The Agony and Ecstasy of High Expectations

Oct. 10, 2017

This week, Jodi and Eliot talk about the psychology of loss, VIP sections, and goldfish the size of a continent, terrorizing the ocean. It all makes sense in the context of the divide between your own expectations, and those of your clients.  ...

Ep17: Laser Focused Apathy

Oct. 3, 2017

This week, Jodi and Eliot talk stereo equalizers, Top Gun, and goals, and how they all relate to your business.   Why is that important for business? Sometimes, defining a minimum can be more important than, or at least as important as,...

Ep16: Being Ready Is Overrated

Sept. 26, 2017

This week, Jodi and Eliot talk about bringing the wrong size of clothes into the dressing room, comedian Kumail Nanjiani, and Jodi’s seeing eye dog, which is apparently our team member Kristi. And somehow, it all makes sense relative to this weeks...

Ep15: Empty Out Your Trophy Room (With Chris Brogan)

Sept. 19, 2017

This week, Jodi and Eliot talk about jiu jitsu, palm writing, and other interesting things that totally make sense once you listen to the episode.      Why is that important for business? The whole premise for this episode is based on a...

Guest: Chris Brogan

Ep14: I've Had It Up to Here With You People!

Sept. 12, 2017

This week, Jodi and Eliot talk about how emotions in business relate to dental hygiene and peanut M&Ms. Trust us – it makes sense.   Why is that important for business? Often people are apologetic about the emotional component of their...

Ep13: PLEASE Don't Say Please.

Sept. 5, 2017

PLEASE Don’t Say Please What does thawing bait in the microwave have to do with boundaries in business? This week, Jodi and Eliot discuss hard boundaries and why it’s not always kind to be polite.  Why is that important for business? Often,...

Ep12: Corporate Imposter Syndrome

Aug. 29, 2017

Tamsen Interview This week, Jodi and Eliot interview Tamsen about when Imposter Syndrome shows up in organizations.  Why is that important for business? Imposter Syndrome is usually an issue with individuals: perfectly accomplished people who are...

Ep11: Cringe-worthy Compliments

Aug. 22, 2017

This week, Jodi harasses Eliot into seeing how critical it is to be able to take a compliment. Why is that important for business? Knowing your value, and using it as a foundation for growing your business, is the only way to create a truly wonderful...

Ep10: Two Tickets to Paradise

Aug. 15, 2017

Have you ever had someone throw up a barrier when you are just trying to determine if you want to work with them? This week, Eliot and Jodi talk about how a $50 charge at a travel agency might relate to your business. Why is that important for...

Ep09: We've seen your hustle. Let's see your Hooky.

Aug. 8, 2017

Nutrition and business – how much do they have in common? This week on So Here’s My Story, Jodi and Eliot talk about the importance of taking a break, in nutrition, and in business. Why is that important for business? In nutrition or in business,...